The influencer added that they typically charge at least $1,000 for a single sponsored Instagram Reel, TikTok video, or YouTube Short. A second influencer with over 1 million TikTok followers told Insider in September that Revolve offered $2,000 in clothing credit in exchange for one TikTok video. Revolve offered a similar gifting structure during New York Fashion Week. "They are pitching it as an ambassador program but it's really just affiliate marketing," the influencer said. In a typical brand sponsorship deal, a company will send the influencer products to display in their content to help sell them. "I honestly am so fed up," this person said, noting another frustration with Revolve: that it requires influencers to buy their products without guaranteeing payment. One influencer with about 30,000 followers on Instagram, who requested anonymity in order to speak freely about the contest, said they won't be participating because, relative to the amount of work required, the payouts are less than what they would normally charge: around $2,000 for a single sponsored Instagram post, and around $3,000 for a sponsored video. Revolve's influencer marketing strategy has grown the company's influencer network to more than 4,500 global partners, and the brand has over 5 million followers on Instagram.īut some influencers say Revolve's ambassador program and "product gifting" strategy are out of touch with typical payments. Inside Revolve's influencer gifting strategy 1 and March 31 to a location of their choice, up to $15,000, according to the emails viewed by Insider.Īside from this program, Revolve also offers long-term deals with select influencers. In addition to these rewards, Revolve is offering several bonuses for its sister store FWRD, including a trip rewarded to the top seller between Dec. Revolve is offering the top jackets and coats seller a FWRD jacket (up to $2,000), the top pants seller will receive four pairs of pants (up to $1,000), and the top sweaters and knits seller will get three sweaters (up to $1,000). Here's a break down of the requirements and rewards Revolve is offering influencers this month, according to documentation viewed by Insider:įrom December 1 to 31, the top seller in each category can also earn an additional reward. Revolve launched in 2003, and since then, it has focused on reaching its customer base through influencer marketing, offering clothing credits to influencers who post photos and videos of the products to TikTok, Instagram and YouTube. There are daily winners based on top sales in certain product categories and a larger prize for the person who generates the most gross sales over the 12 days. The lastest contest, which runs through the first 12 days of December, offers influencers in Revolve's brand ambassador program store credit and gifted product in exchange for making the most sales, according to two leaked emails viewed by Insider. Online fashion retailer Revolve has grown its customer base by leveraging influencers through seasonal contests centered on product sales. Leaked emails that were shared with Insider reveal the requirements and payment for its December contest.The brand is known for running seasonal brand ambassador contests.Online fashion retailer Revolve has established a large customer base by leveraging influencers.Account icon An icon in the shape of a person's head and shoulders.
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